WHEN IN FLORENCE... PITTI UOMO

CLEMENTS AND CHURCH BRINGS ITS DISTINCTIVE STYLE TO FLORENCE

It is without doubt the place to be seen – the only event in the menswear calendar with the power to pull in the global great and the good – and this season’s Pitti Uomo truly did not disappoint.

International press and buyers flocked to sweltering Florence for the mighty SS17 trade show, where the hot ticket was for innovative Belgian designer Raf Simons and his collection Florence Calling.

The four day event saw buyers embrace this season’s unisex silhouettes, and the trend for combining casual and formal wear – think soft knitted jackets and elegant classics in pastel and dusty shades reminiscent of French Riviera chic.

In their distinctive, custom-made threads, the travelling tailors from Clements and Church did not go unnoticed. The team wore beautifully tailored jackets in sumptuous fabrics, paired with slim-fitting chinos, silk knitted ties and pocket squares in club stripes and polka dots.

The pocket square was the accessory of the moment, with much discussion on how it should be folded. The answer? Anything goes. Take inspiration from sprezzatura, meaning ‘stylish imperfection’, mastered by the Italians.

Beautiful Florence provided the perfect backdrop for the sartorial etceteras for which Clements and Church is renowned. Accessories, as important as our impeccable cuts, provided the finishing touches, with luxurious leather luggage, belts, braces, colourful pop socks and bench-made shoes.

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